Designit
A global design and innovation studio helping organizations create user-centered digital products, services, and customer experiences at enterprise scale.
Copenhagen, Denmark · team 700+ · est. 1991
Score breakdown
Best for
- — Enterprise organizations undergoing digital transformation and multi-product service redesign.
- — Regulated or complex-sector teams (financial services, aviation, energy) that need a design partner comfortable with large cross-functional stakeholder groups.
- — Buyers who prioritize a verifiable award record and blue-chip references over boutique specialization.
Not ideal for
- — Early-stage startups or small product teams needing a lightweight, low-overhead engagement.
- — Buyers who want a UX-only specialist rather than a multi-discipline studio where product design shares billing with service design, brand, and innovation strategy.
- — Teams that require published, standardized pricing before scoping a project.
- — Companies wanting a fully remote-distributed delivery team rather than a traditional consultancy model.
Engagement
- Model
- UX consulting, service design, and cross-functional product teams
- Rate
- Verify with agency
- Minimum
- Verify with agency
Services
- UX/product design
- Service design
- Design systems
- Brand & identity design
- Innovation strategy
- CX strategy
- UX research
Industries
- Financial services
- Aviation/transportation
- Technology
- Energy
- Consumer/retail
- Healthcare
Executive summary
Designit is the Wipro-owned global design and innovation studio headquartered in Copenhagen, founded in 1991 and now employing 700+ people across enterprise-scale digital transformation, service design, and CX work. Its Evidence Score here is carried almost entirely by recognition and client caliber: three Red Dot Design Awards in 2024 alone, a broader history of 100+ awards, and a blue-chip client roster including Microsoft, Lloyds Banking Group, Nokia, FedEx, and Pandora.
The trade-off is fit and specialization. As part of Wipro, UX/product design is one of several practice pillars alongside service design, brand, and innovation strategy, so this profile scores it a generalist rather than a boutique UX specialist. Its public review footprint is also comparatively light for its size (4.7/5 across just 16 reviews via DesignRush), and pricing isn’t published. The best fit is a large organization running a multi-market transformation program, not an early-stage or small product team.
Evidence notes
This profile draws on Designit’s own work and news pages (JFK Terminal 4, Microsoft Azure CXP, the European Payments Initiative rebrand), its DesignRush profile (4.7/5 across 16 Google reviews), and its Red Dot Awards 2024 announcement. Recognition is scored “strong” on the strength of the verifiable 2024 Red Dot wins and historical award count, plus the confirmed enterprise client roster. This profile specifically covers the Wipro-owned Designit at designit.com, headquartered in Copenhagen — a distinct company from the similarly named designit.co.in, which is an unaffiliated Indian studio. Confirm current pricing and team assignment directly with the agency.
Strengths
- Deep bench and enterprise scale — 700+ people and over three decades in business (founded 1991) — able to staff large, multi-market transformation programs.
- Strong, verifiable award record: 3 Red Dot Design Awards in 2024 alone, on top of a historical 100+ awards including iF and Good Design recognitions.
- Blue-chip client roster across regulated and complex sectors: Microsoft, Lloyds Banking Group, Nokia, FedEx, and Pandora.
- Full-spectrum capability spanning UX/product design, service design, design systems, and brand — suited to multi-year digital transformation rather than a single product redesign.
Potential limitations
- Better suited to large organizations than early-stage startups or small product teams — its process and scale are built for enterprise engagements.
- Part of Wipro; UX/product design is one of several practice pillars alongside innovation strategy, CX, and brand, so the assigned team may lean generalist rather than UX-specialist.
- Lighter public review footprint for its size — the 4.7 rating is read from DesignRush's Google-review aggregation (16 reviews) rather than a deep Clutch history.
- No published pricing, and as an enterprise consultancy its typical engagement size is likely to exceed what a small or seed-stage team needs to budget for.
FAQ
What is Designit best known for?
Enterprise-scale UX and service design — including the JFK Terminal 4 experience and Microsoft Azure CXP — plus a strong award record, most recently 3 Red Dot Design Awards in 2024.
Is Designit independent?
No. Designit (designit.com) is owned by Wipro. This is a distinct company from the similarly named designit.co.in — confirm you're evaluating designit.com before comparing quotes.
How is Designit rated?
Its DesignRush profile shows roughly 4.7/5 across 16 Google reviews as of the last review date. It also has a Clutch profile. Review counts are point-in-time and change over time.
Is Designit a good fit for a startup?
Generally not the first choice. Designit's process, scale, and typical engagement size are built for large enterprise transformation programs rather than early-stage or small product teams.
Use these notes as a diligence checklist
If Designit's enterprise-scale service design model fits your transformation program, confirm current pricing, the specific team assigned, and case studies close to your domain before committing — and make sure you're evaluating designit.com, not a similarly named, unaffiliated studio.
Updated 2026-07-08 · Reviewed by UX Design Agencies editorial team · 4 sources cited